Google Zeitgeist 2020

Google Zeitgeist is a thought-leadership, TED Talk style conference. Every year this invite-only event brings together entrepreneurs, CEOs, storytellers, scientists, and dreamers to share their visions of how we can shape the world of tomorrow.

During the, pandemic, Google had to pivot (who didn’t!) and shift Zeitgeist to be completely virtual. With the help of some extremely talented designers, we brought the brand identity, tone, and experience itself all online. This included a website, comms, the livestream, and some fun merch and speaker kits sent to our speakers presenting virtually from home.

Brand Tone, Identity, Website , Merch, Packaging.

Creatives:
Art Director: Liz Levin
Copywriter: Lizzy Hopkinson
Design: Alycen Dodds, Meryl Vedros, Jessica Marak