Yahoo Sports: Show Me the Football
For the 2018 NFL football season, Yahoo! Sports offered free, live streaming, NFL games, four times a week, directly to fans’ mobile phones. According to the few, die-hard and casual-football fans I know I was told this was a big deal.
We were tasked with creating a launch film to announce the app and the partnership.
So we wrote a rap track, collaborated with hip-hop duo, The Seige, and created a corresponding music video that announced the app’s myriad offerings. In doing so we celebrated the spirit of modern-day football fandom, and flipped the standard, twangy Monday Night Football anthem on its head.
BTS shots courtesy of the talented photography guru himself, Elliot Eliash