Yahoo Sports: Show Me the Football

For the 2018 NFL football season, Yahoo! Sports offered free, live streaming, NFL games, four times a week, directly to fans’ mobile phones. According to the few, die-hard and casual-football fans I know I was told this was a big deal.

We were tasked with creating a launch film to announce the app and the partnership.

So we wrote a rap track, collaborated with hip-hop duo, The Seige, and created a corresponding music video that announced the app’s myriad offerings. In doing so we celebrated the spirit of modern-day football fandom, and flipped the standard, twangy Monday Night Football anthem on its head.

BTS shots courtesy of the talented photography guru himself, Elliot Eliash

Made with:
Executive Creative Directors: Mariota Essery, Driscoll Reid
Art Director: Elliot Eliash