Netflix Social

Kissing Booth 2 Sequel Announcement

The viral success of the first Kissing Booth film was a surprise to just about everyone, including Netflix. What started as a low-budget film adaptation of a teenager’s short story posted on Wattpad now has the highest rewatch rate on the platform.

Rumors have been swirling (as they’re wont to do in the teen stratosphere) about a sequel for months. So for a Kissing Booth 2 announcement piece, we knew we had to build something fans would be excited about. Thankfully the star BFF duo was down to make some sawdust fly on Valentine’s Day and build a literal second kissing booth.

 
 

We learned a lot about the aforementioned enthusiasm today’s tweens maintain for the high school rom-com-drama genre. Across all platforms we had more than 11.2M views as of February 15th, a day after the sequel announcement dropped.

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Fan Social Activation

As part of the announcement we encouraged fans to share their excitement for the sequel in the way they know best with hashtags, emojis & selfies. Crazily enough “Kissing Booth 2,” directly translates to #💋✌in Emoji and with a kissy face & peace sign in selfie speak.


Stranger Things Trivia

As a show, Stranger Things is scrunchie deep in 80s nostalgia. But some of its cast members? These whippersnappers weren't born until long after the golden age of leg warmers and fanny packs. 

So we challenged a few of the Stranger Things kids to an 80s trivia game to figure out who had the most pre-90s knowledge in their noggin.    

After the video was posted on Netflix's Facebook and Twitter channels, the client asked that we reformat the video for Instagram Stories.

Once posted on IG, the story received over a million views, a first for Netflix's story performance.

Key Takeaways:

  • The word froffles is always funny.

  • Trust the Australian in the room.

  • Parks & Recs Fans really love a shout out.

Made at Sid Lee LA.